For the "Zhivotny Mir" (Animal World) pet store chain—which operates in Krasnoyarsk, Kansk, and Zelenogorsk—an online store, mirpets.ru, has been developed, integrating online sales with physical retail locations into a unified ecosystem. Customers can select products for cats, dogs, rodents, birds, reptiles, fish, and farm animals, then place an order for delivery or choose to pick it up at a nearby store.

The catalog is structured around intuitive navigation by animal type and is complemented by a brand section, curated promotional offers, a "favorites" feature, and a personal account area. To foster customer retention, a multi-tiered loyalty program with a virtual card has been implemented: bonuses are earned on purchases made both online and in-store, they can be used to cover up to half of the total transaction amount, and higher loyalty tiers increase the rate at which bonuses are accrued.

What the client received:
— a unified bonus system for both the website and physical stores;
— a user-friendly catalog organized by animal type;
— fast delivery via popular services;
— promotions, a "favorites" feature, and a personal account area;
— quick loading times and a responsive interface.

The store is integrated with delivery services Kuper and Yandex Eda, allowing customers to receive their orders on the same day. We implemented automatic image optimization (converting images to the WebP format), created a responsive layout featuring a user-friendly mobile menu, and prepared the site for SEO—including the setup of meta-data and social media markup.